Core Stack

Software & Tools

Every tool earns its place. If it doesn't directly improve speed, clarity, or financial discipline, it doesn't make the stack.

Email & Workspace

Google Workspace

Professional email, document collaboration, and cloud storage anchored to the jfigholdings.com domain. The communication backbone.

Domain & Hosting

Cloudflare

Domain management, DNS, and site hosting. Fast, secure, and positioned for future expansion with Workers and Pages.

Banking

Mercury

Digital-first business banking with structured sub-accounts. Clean dashboard, API access, and no unnecessary fees.

Bookkeeping

QuickBooks Online

Essentials tier for invoicing, expense tracking, and brand-level reporting through classes and tags.

Design & Creative

Canva + AI Tools

Product design, mockups, and marketing assets. AI-assisted workflows for rapid iteration and high-volume output.

Security

1Password

Enterprise-grade password management for all business accounts, vendor logins, and API keys.

Operating Rhythm

Weekly Cadence

A structured three-beat weekly rhythm that keeps the business moving forward without requiring full-time attention.

Monday

Review & Prioritize

Start the week with a clear picture of where things stand. Look at numbers, identify what's working, and set the week's highest-value priorities.

Review revenue Check ad spend Identify top listings Set weekly priorities
Midweek

Create & Refine

The productive heart of the week. Create new listings, test fresh niches, improve underperforming assets, and leverage AI for speed.

Create listings Test new niches Improve weak assets AI-accelerated output
Friday

Close & Capture

Close out the week cleanly. Financial hygiene, lessons learned, and setup for the next week's momentum.

Categorize transactions Save receipts Update KPIs Capture lessons Plan next week

File Infrastructure

Folder Architecture

A scalable folder structure that treats each brand as its own mini-business while sharing common resources at the holding company level.

JFig Holdings/ ├── 01 Legal & Compliance/ // formation docs, operating agreement, compliance ├── 02 Finance & Taxes/ // bookkeeping, receipts, tax filings ├── 03 Brand A/ │ ├── Brand Strategy // positioning, target market, competitive notes │ ├── Product Ideas // pipeline of concepts and mockups │ ├── Keyword Research // SEO data, search volume, competition │ ├── Design Assets // source files, templates, brand kit │ ├── Listing Drafts // titles, descriptions, tags in progress │ ├── Published Listings // live listing records and URLs │ ├── SOPs // brand-specific standard operating procedures │ └── Monthly Reviews // performance snapshots and decisions ├── 04 Brand B/ // same structure as Brand A ├── 05 Brand C/ // reserved for future brand ├── 06 Shared SOPs/ // cross-brand procedures and playbooks ├── 07 Shared Assets/ // templates, logos, common design elements ├── 08 Contractors & VAs/ // contracts, onboarding docs, access logs └── 09 AI Prompts & Workflows/ // reusable prompts, automation configs

Current State

Setup Status Dashboard

Real-time view of where the business infrastructure stands as of the latest update.

Google Workspace configured
Done
Domain purchased (Cloudflare)
Done
Primary email active
Done
Business phone established
Done
Hardware purchased
Done
LLC formation (LegalZoom)
Pending
Mercury banking setup
In Progress
Bookkeeping software selection
Upcoming
First brand selection
Upcoming
KPI tracker built
Upcoming

Force Multiplier

AI Leverage Map

AI isn't a novelty — it's infrastructure. Every major workflow has an AI-assisted path designed to compress time without sacrificing quality.

Creative & Design

AI-assisted product design ideation, mockup generation, and variation testing at scale. Create more concepts in less time.

Design prompts Mockup generation Variation testing Color palette exploration

Listing & SEO

Automated title generation, description writing, and tag optimization tuned to platform-specific search algorithms.

Title generation Description writing Tag optimization Keyword research

Strategy & Analysis

Niche evaluation, competitive analysis, pricing strategy, and performance pattern recognition across brands.

Niche evaluation Competitor analysis Pricing strategy Trend identification

Operations & SOPs

SOP drafting, workflow automation, document generation, and administrative task compression.

SOP creation Workflow design Document templates Email drafting